Marketing Resume

Deb Luke
8407 18th Ave. W, #6-104
Everett, WA 98204-7917
Cell: 360-486-4263
E-mail: deb_luke@comcast.net

Profile
Highly effective project manager and marketing professional with eleven years experience implementing activity improvement systems and directing task flow. Special ability to identify opportunities for work process improvement, create innovate solutions and communicate them to diverse stakeholders.

Key Skills
Marketing - Market research and analysis, pricing. Write and produce marketing collateral. Manage web site.
Process Improvement - Develop data management systems that improve workflow to maximize efficiency.
Trade Show and Event Management - Develop timeline management tools. Exceptional attention to detail. Can manage massive quantities of detailed processes without dropping the ball.
Sales Training - Plan and write training curriculum. Conduct sales training.
Technical - Proficient with MS Office 2003 – 2007, including Word, Excel, Outlook, PowerPoint, Publisher at power-user levels and working knowledge of Access. Extremely fast typist, which lets me get through a lot of work quickly.

WORK HISTORY

HORIZON MORTGAGE AND INVESTMENT COMPANY – Olympia, WA 2004 – Present
Loan Officer (Branch Manger 2005)
- Design and implement marketing campaigns to build business including the design of four-color professional brochure and mail campaigns.
- Meet clients, assess needs, prepare multi-optioned plan, present plan and close sale.
- Work with Loan Processor to meet loan conditions such as additional information from client, negotiating with lender or revamping loan to meet client and lender needs.
- Work with appraisers and title companies to ensure that all documentation is supplied in a timely manner.
- Manage client database and mine regularly for potential referrals.
- Work closely with realtors on both sides of transaction to ensure smooth process for all involved and to build realtor relationship to ensure future referrals.
- (2005) Re-opened closed office in Bremerton, hired and trained secretary, hired and trained loan officers, maintained my own production in a new market.
- Actively participated in civic and industry organizations to build my business. This included event management activities for the Olympia Master Builders 2006 Street of Dreams and 2004 Auction and the 2005 Silverdale Hydroplane Races as well as various Rotary activities.

PHILIPS MEDICAL SYSTEMS – Bothell, WA 2001 – 2003
Marketing Communications Specialist
Coordinated efforts of coast-to-coast trade show team responsible for the staging of 160 shows annually. Ensured preparations remained on schedule, under budget and produced standout results.
- Designed unique activity tracking system to project manage 160 annual trade shows encompassing over 2000 action items on any given day.
- Negotiate and manage vendor contracts.
- Developed clear and useful trade show policies to more efficiently manage operations and reduce costs. Realized $4 million cost savings over the first year.
- Managed diverse stakeholder interests to ensure trade show presence met company-wide objectives rather than silo perspectives of individual marketing groups.
- Coordinated with web designed for continuous improvements to the trade show web site.
- Wrote marketing objectives for both small and large trade shows, communicating these objectives to all marketing and sales representatives.
- Wrote articles and training materials for Philips’ internal web site and corporate publications.
- Managed trade show staffing and housing for up to 1100 staff members and served as first point of contact for all trade show issues.
- Managed on-site meeting functions for up to 1000 people at 15 flagship trade shows, including selection guest speakers and organization of Philips employees’ all-hand meetings.

SPACELABS MEDICAL – Redmond, WA 1999-2001
Marketing Specialist
Managed planning and marketing strategies for Spacelab’s Vita-Stat, Medical Supplies and Medical Data business units.
- Wrote and produced marketing collateral and filed sales training materials. Conducted training sessions, transforming sales team from features-based approach to benefits-based marketing approach.
- Conducted market research and analysis.
- Developed innovative tracking system to manage trade show activities for three business units.
- Successfully met challenge of producing 12 annual trade shows on bare-bones total marketing budget of $150K.
- Managed trade show graphic strategy and sales objectives.
- Developed and maintained competitive matrices.

REALTOR AND HOMEMAKER – Monroe, WA 1993 - 1998

THE COASTAL CORPORATION – Houston, TX 1988-1992
Staff Writer
Write, edit and manage production schedules of publications produced by Communications Department.
- Edited all publications produced by Communications team, including newsletters and quarterly stockholder magazine.
- Wrote articles for quarterly stockholder magazine.
- Wrote lead story and produced quarterly employee newsletter for Coastal’s retail division
- Established production schedules and coordinated activities between the internal client, - - -Communications, graphic design and executives.
REAL ESTATE COORDINATOR
- Created and managed a real estate database of 2000+ properties where none had previously existed.
- Tracked all property-related activities including gas sales, prepared detailed gasoline sales reports with analysis for CEO, prepared ad hoc property reports for CEO, represented Coastal in courts of law in efforts to collect past due rents.